Docebo, maker of the Cloud-based, Software-as-a-Service (SaaS), e-learning platform, has published a free report on the current market – and market trends – in mobile learning (m-learning).
Called ‘Learning on the Go – tips and trends in m-learning’, the report contains contributions from specialist instructional designer, Valentina Piccioli; Francesco Minichini, of Cezanne on Demand, who has ten years of experience in international IT projects, management and human resources; Amol Shindle, an India-based e-learning professional; Cindy Pascale Vado, the CEO of the US-based e-learning courseware provider, Vado, and Josh Squires, the Chief Operating Officer of Docebo EMEA.
The report reveals research showing that mobile devices are proliferating around the world: more people are using mobile devices for more things – and there seems to be no end in sight to this trend. The advent of this mobile phenomenon is changing enterprises worldwide, encompassing all sizes of businesses, industries and all sectors of the economy.
While not all enterprises are taking advantage of mobile technologies to the same degree, one of the current key uses for mobile devices is for learning, especially job-related learning. According to the Docebo report, the worldwide market for mobile learning products and services reached $5.3bn in 2012. The five-year compound annual growth rate (CAGR) is 18.2% and revenues are set to more than double to $12.2bn by 2017.
Stressing that it’s vital to remember that m-learning isn’t synonymous with e-learning, the report advocates understanding the end user in order to build a successful learning strategy. Learning developers need to take both ‘tech-savvy’ and ‘less-tech-savvy’ potential audiences into account when developing m-learning materials.
The report outlines some of the ways to create a blended learning strategy that encompasses a wide variety of delivery methodologies – including m-learning. In doing so, it argues that developers should be keenly aware of their audience and should design learning materials for specific media and to meet organizational competencies.
“The bottom line is that building m-learning programs is all about better enabling learning,” said Docebo’s Josh Squires. “Think it through. Then get creative – and know your audience.”
Copies of the report are available from: http://bit.ly/10isLvV