Finally – after more than 20 years of not trying to win any awards by the simple, and up-to-now successful, strategy of not submitting entries – the niche business-to-business public relations consultancy, Bob Little Press & PR, has won an international award.
The consultancy has just been awarded the 2013 United Kingdom Excellence Award by the US Trade & Commerce Institute (USTCI).
According to the USTCI: ‘Each year, the USTCI conducts business surveys and industry research to identify certain international companies that have achieved demonstrable success in their local business environment and industry category. They are recognized as having enhanced the commitment and contribution of small businesses through service to their customers and community. Companies of this caliber enhance the consumer driven stature that the United Kingdom economy is renowned for.’
The citation goes on to say that: ‘Bob Little Press & PR has consistently demonstrated a high regard for upholding business ethics and company values. This recognition by USTCI marks a significant achievement as an emerging leader within various competitors and is setting benchmarks that the industry should follow.
‘As part of the industry research and business surveys, various sources of information were gathered and analyzed to choose the selected companies in each category. This research is part of an exhaustive process that encapsulates a year long immersion in the business climate of the United Kingdom economy.’
The USTCI, based in Arlington, Virginia, states that it’s a leading authority on researching, evaluating and recognizing companies across a wide spectrum of industries that meet its stringent standards of excellence. Apparently, it places particular emphasis on firms meeting and exceeding industry benchmarks for customer service, product quality and ethical practices.
Commenting on the USTCI’s decision, Bob Little, Senior Partner at Bob Little Press & PR, said: “I’m amazed that our corporate business ethics and values have been recognised in this way.
“For one thing, all our efforts go towards promoting our clients, not ourselves. For another, we make a point of never entering awards on our own behalf – so winning one is a real turn-up for the books!”