Oh dear! Poor James Warnette and Phil Corfan of Octopus Communications have had to do something that those of us in the PR world hate having to do: send out a correction to a press release. Their statement reads:


‘In the news release, “Alexander Mann Solutions Founder Named 2010 HRO Superstar” issued on 12 Jan 2010 08:00 GMT, by Alexander Mann Solutions over PR Newswire, we are advised by a representative of the company that the quotation by Elliot Clark, Chairman and CEO, in the third paragraph, should have read “Our provider superstars are those individuals who are shaping the direction of the HRO industry. Rosaleen has been leading the way in the industry since it began and this award recognises this achievement. The growth of Alexander Mann Solutions to its current position as a worldwide industry leader in breadth of service has been relentless. Ultimately, they continue to set the global standard that other companies aspire to achieve. We’re pleased to welcome Rosaleen to the 2010 HRO Superstar list.”, rather than “TBA.” as originally issued inadvertently.’


Comment: Actually, ‘TBA’ would probably have been a better and more memorable quote. Oddly enough, that’s often the way when clients want to issue a correction to a story that’s been published.