Trainer1
Unit 26 Kimberley Court, Kimberley Road, LONDON, NW6 7SL
tel 020 7624 4844; fax 020 7264 4840; web www.trainer1.com
Trainer1
Unit 26 Kimberley Court, Kimberley Road, LONDON, NW6 7SL
tel 020 7624 4844; fax 020 7264 4840; web www.trainer1.com
8th January 2007
Lasher joins Hall and Masie as a recognised learning 'expert'
Trainer1's Neil Lasher, has joined Brandon Hall, Elliott Masie, Bob
Mosher, Fred Harburg and Jeanne C Meister as one of six experts who
have each contributed an article to the January 2007 edition of the
prestigious US-based Chief Learning Officer (CLO) magazine.
Well known in the USA as well as in the UK for his views on e-learning,
especially instructional design (ID), Lasher's article argues that it
is time to change our reliance on Blooms' Taxonomy - now over 50 years
old - and Gagne, whose views on ID are now over 40 years old.
According to Lasher: 'When used in the classroom, there is no better
model. Many e-learning authors, however, have interpreted no fewer than
three of Gagne's nine events of instruction by relying almost
exclusively on questions and answers.
'In doing this, you can create a culture of learning by inquisition.
New approaches have been sought to enable e-learners to reach a far
higher level of knowledge understanding rather than simple knowledge
transfer.'
In Lasher's view: 'Often, interventions attempt to "fix" or change an
existing situation or process. Instead of the fix, start each learning
design with a clean piece of paper - look at the purpose of the
learning intervention as an outsider and try to identify the real
reasons for the learning and what purpose it could really fulfil.
'Using
this process, consider how powerful enterprise learning could be if we
could identify the potential customer we lost. If we could understand
what went wrong to make that person go elsewhere, we could write a
learning intervention for the business that would bring measurable
change directly to the bottom line.
'With any luck, using techniques such as these will allow our "new"
style of learning to be around for the same length of time as those of
Bloom and Gagne.'
Lasher continues to run a series of courses on instructional design in
the USA, the UK and, from early 2007, in Russia, working in partnership
with Business Training Russia (BTR), one of Russia's leading short-term
business education and training companies. Among the Moscow-based
company's internationally known clients are Audi, Bacardi, Sony, Volvo,
L'Oreal, IKEA and Diageo.
end
Notes for Editors:
About Chief Learning Officer magazine
MediaTec Publishing is an award-winning publisher of magazines and
media that focus on workforce development, MediaTec Publishing_s
portfolio includes Chief Learning Officer (CLO) magazine, Workforce
Performance Solutions magazine and Certification Magazine.
CLO was named 'Best New Magazine' by the American Society of Business
Publication Editors in its launch year, and it has been nominated for
several Neal Awards. MediaTec also publishes the CLO Sourcebook, an
annual Business Industry Intelligence Report and CertMag's Study
Guides. Each magazine is supported electronically with e-newsletters,
special supplements, online e-Seminars and an interactive Web site.
MediaTec's electronic media family also includes TrainingPrism.com,
featuring original articles, columns and resources covering tactical
learning and development solutions. In its role as the industry's
leading source of research and intelligence, MediaTec also produces the
international CLO Symposium conference series on best practices in
corporate learning.
In May 2006, Chief Learning Officer Academy was launched, in
partnership with Capella University. The pioneering continuing
education program is aligned directly to the specific competency needs
of workforce learning and development professionals. All MediaTec
publications, electronic media and events share a similar emphasis on
providing their international audiences with clearly presented
information to help them succeed in new and changing markets.
CLO magazine has offices in Chicago, IL, and Oakland, CA.
About Trainer1
Trainer1 is an independent e-learning specialist and creator of sophisticated courseware for learning, with a long experience in computer delivered learning. In particular, Trainer1 has developed, supplies and supports:
Authoring tools - for the creation of content, meeting SCORM, AICC, LRN, XML, and QTI standards.
Learning and Knowledge Management tools - for the management and distribution of content, including accreditation and reporting of data within existing databases.
Delivery systems for workflow learning - CSL.
Tools and libraries to create multimedia content, including image editors, easy to use Flash production tools, libraries of sound, graphics and animation.
Specialist training events to assist trainers become self sufficient in e-learning design and production.
Development services in the creation and maintenance of learning content.
Trainer1's client list includes major corporates such as ABN AMRO, Alliance & Leicester, Kraft Foods, Mitsubishi Corporation, Specsavers and Camelot, along with public sector clients including the Office of the Deputy Prime Minister, the Department for International Development, Kings College Hospital, the Royal Hospital for Neuro-Disability and many local authorities.
Trainer1 is privately owned and remains a small, friendly company providing high quality product combined with personal service to Blue Chip Companies, as well as small and medium sized enterprises. Trainer1 is a member of many e-learning organisations and works with standards bodies to ensure technology is meeting the needs of users worldwide, as well as the guidelines determined by the governing groups in the e-learning industry.
Further information from:
Neil Lasher, Trainer1, 020 7264 4844
Bob Little, Bob Little Press & PR, 01727 860405
