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Headspring Launches New Brand with Event in London’s Tower Bridge

As a result of rapid expansion and success of a collaboration that set a new standard in the executive development sector, Headspring, the new identity of the joint venture between the Financial Times and IE Business School, was officially launched at an exclusive event held in the walkways of London’s iconic Tower Bridge on 12th [...]

Building brand and customer relationships in e-learning and online training

Traditionally, marketing has focused on ‘building brand’. Now that, in the USA at least, chief marketing officers (CMOs) are becoming chief customer officers (CCOs), it seems to be time to re-focus ‘marketing’ on building and fostering customer relationships.   The old view of marketing involved supplying the mass market, addressing it via mass media and [...]