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Ten Steps to Business Happiness

If you want to come up with new ideas for products or services, or train your brain to scan for business opportunities, you need to ask the right questions - and give yourself the space and time to answer them.   Here are eight ‘areas’ for you that’ll generate new product and service related ideas. [...]

By | May 18th, 2017|Categories: Business|Tags: , , , , |0 Comments

A definitive guide to e-learning press releases

There are some books – including e-books – on subjects relating to e-learning and online learning technologies that I would hesitate to mention in this blog, for reasons varying between humility and disinterest.   The recently published e-book on writing e-learning press releases, however, is one which is close both to my heart and to [...]

Building brand and customer relationships in e-learning and online training

Traditionally, marketing has focused on ‘building brand’. Now that, in the USA at least, chief marketing officers (CMOs) are becoming chief customer officers (CCOs), it seems to be time to re-focus ‘marketing’ on building and fostering customer relationships.   The old view of marketing involved supplying the mass market, addressing it via mass media and [...]

International award for Bob Little Press & PR

The US Institute for Advancement of Trade & Commerce (USIATC) has named Bob Little Press & PR as a winner of a 2014 United Kingdom Excellence Award for ‘Excellence in Commerce’.   Each year the USIATC – which researches, evaluates and recognises companies across a wide spectrum of industries that meet its stringent standards of [...]

By | August 13th, 2014|Categories: Business, Public Relations, Marketing and Sales|Tags: , , , |2 Comments

Private Eye notices Silver Fox

  The beady gaze of the celebrated satirical magazine, Private Eye noticed Silver Fox’s Margaret Thatcher-press release. Over the years, Private Eye has taken a great deal of interest in Margaret Thatcher and produced a ‘souvenir’ issue (Private Eye number 1338) to mark her death.   In the next edition (number 1339, dated 3rd to [...]

Damned if you do, damned if you don’t

Amid the fallout from the Illinois Batman killings, evidence that the accused did not use Facebook has sparked a debate over whether - with social media use becoming almost omnipresent among younger users - not having any form of online profile is inherently suspicious. It now seems to be a case of ‘damned if you [...]

Reputation, reputation, reputation: the key to PR agency success

When members of Linkedin were asked recently: ‘When you’re going to employ a PR agency, what is the most important factor in making that purchasing decision?’ the PR agency’s reputation emerged as, by far and away, the most popular key factor – attracting 50 per cent of the votes cast.   While no one chose [...]

By | June 10th, 2011|Categories: Public Relations, Marketing and Sales|Tags: , , , |1 Comment

Internet beats TV and the press

The internet has ten times the influence of traditional print media on the average consumer, according to a recent study of 5,000 people by the global PR agency Fleishman-Hillard. According to the survey, the internet has double the influence of television, which ranked second, ahead of newspapers and magazines.   Fleishman-Hillard’s study went on to [...]

By | June 18th, 2008|Categories: Business, Business Technology, Public Relations, Marketing and Sales|Tags: , , , |0 Comments

Pricey but prestigious podcasts: price plummets

Not long ago, the well known freelance journalist and contributor to The Guardian, Mail on Sunday and Daily Telegraph, Guy Clapperton, hit upon what seemed a great idea in these web 2.0-enabled times. He decided to interview HR representatives of ‘high quality companies’ (including Microsoft’s director of HR in the UK) and turn these interviews [...]

By | June 10th, 2008|Categories: Business, Business Technology, Public Relations, Marketing and Sales|Tags: , , |0 Comments

Client query

Recently, a client asked me ‘in your experience, for how long do press releases float around the papers and websites?’   Comment: The short answer is that, usually, a story does the rounds on news wires and news sites for about a fortnight. After that, of course, it becomes part of those sites - so [...]

By | May 7th, 2008|Categories: Public Relations, Marketing and Sales|Tags: , |0 Comments