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Transport Secretary Grant Shapps backs rail industry to bolster jobs during visit to manufacturer Silver Fox

On Friday 24 June, the Secretary of State for Transport, Grant Shapps, was on-site at manufacturer Silver Fox, highlighting the ongoing work of the rail sector in generating employment, skills and prosperity in difficult economic times.   During the visit, Shapps met with employees from Silver Fox and the Railway Industry Association (RIA) and was [...]

Celebrating its 25th Anniversary brings a Change of Name for eCom

In a move timed to coincide with its 25th anniversary year, the digital learning and assessment specialist, eCom Scotland is changing its name and refreshing its website to reflect its growing reach, in terms of both products and clients.   The new trading name for the company is eCom Learning Solutions. This entity will encompass [...]

Engage in Learning wins the Feefo Gold Trusted Service Award

The e-learning supplier, Engage in Learning, has won the Feefo Gold Service award. This award is an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers.   Created by Feefo, ‘Trusted Service’ is awarded only to those businesses that use Feefo to collect genuine reviews and insights. Businesses [...]

Explosive Learning Solutions returns to the exhibition trail in London

Cath Convery, of Explosive Learning Solutions. The learning and development consultancy, Explosive Learning Solutions (ELS), will be on view at two key security-related events in London in the coming months, as well as at the Learning Technologies event.   ELS will be exhibiting at the UK Security Expo, being held at London’s Olympia [...]

Keeping – and Gaining – Customers

In these challenging economic times, keeping your existing customers is a sure strategy to ride the waves of instability. That’s easier said than done - but here are eight key principles to follow.   Dissatisfaction is the first step to losing business Ensure that any client dissatisfaction is detected and dealt with as soon as [...]

By | May 4th, 2017|Categories: Business, Public Relations, Marketing and Sales|Tags: , , , , |0 Comments

Financial Times Business School enlists Bob Little’s help

Bob Little has been asked to help promote the findings of the latest ‘Corporate Learning Pulse’ survey of senior leaders around the world. This year’s survey is about to take place and its findings are due to be published in the summer.   The survey is being carried out by the Financial Times | IE [...]

A definitive guide to e-learning press releases

There are some books – including e-books – on subjects relating to e-learning and online learning technologies that I would hesitate to mention in this blog, for reasons varying between humility and disinterest.   The recently published e-book on writing e-learning press releases, however, is one which is close both to my heart and to [...]

Building brand and customer relationships in e-learning and online training

Traditionally, marketing has focused on ‘building brand’. Now that, in the USA at least, chief marketing officers (CMOs) are becoming chief customer officers (CCOs), it seems to be time to re-focus ‘marketing’ on building and fostering customer relationships.   The old view of marketing involved supplying the mass market, addressing it via mass media and [...]

International award for Bob Little Press & PR

The US Institute for Advancement of Trade & Commerce (USIATC) has named Bob Little Press & PR as a winner of a 2014 United Kingdom Excellence Award for ‘Excellence in Commerce’.   Each year the USIATC – which researches, evaluates and recognises companies across a wide spectrum of industries that meet its stringent standards of [...]

By | August 13th, 2014|Categories: Business, Public Relations, Marketing and Sales|Tags: , , , |2 Comments

International Award for Bob Little Press & PR

  Finally – after more than 20 years of not trying to win any awards by the simple, and up-to-now successful, strategy of not submitting entries – the niche business-to-business public relations consultancy, Bob Little Press & PR, has won an international award.   The consultancy has just been awarded the 2013 United Kingdom Excellence [...]