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PR embarrassment

Oh dear! Poor James Warnette and Phil Corfan of Octopus Communications have had to do something that those of us in the PR world hate having to do: send out a correction to a press release. Their statement reads:   ‘In the news release, "Alexander Mann Solutions Founder Named 2010 HRO Superstar" issued on 12 [...]

By | January 14th, 2010|Categories: Public Relations, Marketing and Sales|Tags: , |0 Comments

Social media scandal

Some 35% UK organisations believe that the impact of social media is now just as, or more important than traditional media, according to a study carried out by PR consultancy, Portfolio Communications. Despite this, around 90% of organisations are not allocating a budget to a dedicated social media programme - though 31% say they plan to [...]

By | October 19th, 2009|Categories: Business, Lifestyle, Public Relations, Marketing and Sales|Tags: , |0 Comments

The ghost of JR Hartley – and its marketing message

Joe Pélissier, of Pod Communications, www.podcommunications.co.uk, makes a good point when he writes that, while reading an article on fly-fishing: ‘I was struck between the connection between serious, passionate anglers and committed marketers. It’s to do with bait and mindset. ’For every type of creature there’s a bait. You just have to work out what [...]

By | August 1st, 2009|Categories: Public Relations, Marketing and Sales|Tags: |0 Comments

Ps surprise

According to the marketing guru Philip Kotler – the Professor of International Marketing at the Kellogg School of Management at Northwestern University in the USA and, in 2008, was named as the ‘sixth most influential person on business thinking’ by the Wall Street Journal – marketing is based on four ‘P’s: product; price; place, and [...]

By | April 16th, 2009|Categories: Business, Public Relations, Marketing and Sales|Tags: |0 Comments

Internet beats TV and the press

The internet has ten times the influence of traditional print media on the average consumer, according to a recent study of 5,000 people by the global PR agency Fleishman-Hillard. According to the survey, the internet has double the influence of television, which ranked second, ahead of newspapers and magazines.   Fleishman-Hillard’s study went on to [...]

By | June 18th, 2008|Categories: Business, Business Technology, Public Relations, Marketing and Sales|Tags: , , , |0 Comments

Pricey but prestigious podcasts: price plummets

Not long ago, the well known freelance journalist and contributor to The Guardian, Mail on Sunday and Daily Telegraph, Guy Clapperton, hit upon what seemed a great idea in these web 2.0-enabled times. He decided to interview HR representatives of ‘high quality companies’ (including Microsoft’s director of HR in the UK) and turn these interviews [...]

By | June 10th, 2008|Categories: Business, Business Technology, Public Relations, Marketing and Sales|Tags: , , |0 Comments

Client query

Recently, a client asked me ‘in your experience, for how long do press releases float around the papers and websites?’   Comment: The short answer is that, usually, a story does the rounds on news wires and news sites for about a fortnight. After that, of course, it becomes part of those sites - so [...]

By | May 7th, 2008|Categories: Public Relations, Marketing and Sales|Tags: , |0 Comments

Effective PR

The Cabinet War Rooms, the scene of some of the most influential decisions of World War II, became the venue for a further important decision on 22nd November, when key HR and training professionals from the UK’s top organisations, toured the Cabinet War Rooms and received a briefing on the first six weeks of the [...]

By | November 25th, 2006|Categories: Business, Learning Technologies, Public Relations, Marketing and Sales|Tags: , , , |0 Comments