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Building brand and customer relationships in e-learning and online training

Traditionally, marketing has focused on ‘building brand’. Now that, in the USA at least, chief marketing officers (CMOs) are becoming chief customer officers (CCOs), it seems to be time to re-focus ‘marketing’ on building and fostering customer relationships.   The old view of marketing involved supplying the mass market, addressing it via mass media and [...]

Gamification and next generation learning management systems

There’s nothing more guaranteed to lighten the spirits on a damp, misty day in November than to visit The Oval, in south London. Since 1845, it’s been the home of Surrey County Cricket Club and the scene of some epic international cricket matches. It was also the venue for the first England versus Scotland football [...]

Mystifying figures and reported risks

  Over the last five years, the learning management system (LMS)/ talent management vendor, Cornerstone OnDemand (CSOD), has reported net losses of US$8.39M (2009); $48.37M (2010); $63.9M (2011); $31.39M (2012), and $40.43M (2013). Of course, times have been tough for everyone over those years but, for one of the acknowledged market leaders in the LMS/ [...]

Content personalisation and dynamic publishing

Organisations that are struggling with issues such as how to use technology to publish learning content to users in the most efficient and cost-effective ways can gain some insights and practical help with these issues from a webinar on ‘dynamic publishing’.   “The need for advanced levels of personalisation in learning and training [...]

By | July 11th, 2012|Categories: Learning Technologies|Tags: , , , , |1 Comment

Blended learning project on EU governance

People working for the European Commission, Parliament, its Bodies and Agencies will now have access to state-of-the-art online blended learning materials and programs on EU decision making, law and policies. The contract to supply these materials has been awarded to The European Institute of Public Administration (EIPA, the leading centre of European learning and development [...]

European Maritime Safety Agency further extends its use of learning technologies

The European Maritime Safety Agency (EMSA), headquartered in Lisbon, Portugal, is one of the 28 Agencies of the European Union. It was founded in 2002 with the aim of reducing the risk of maritime accidents, marine pollution from ships and the loss of human lives at sea by helping to enforce the pertinent EU legislation. [...]

Big brands buy e-learning

A number of well-known organisations have become customers of Omniplex, the e-learning solutions provider which distributes corporate e-learning products in Europe and the Americas. As part of its portfolio of e-learning solutions, Omniplex distributes products from the Canada-based Blatant Media Corporation - notably the Absorb Learning Management System (LMS) - along with the [...]

By | December 20th, 2011|Categories: Business, Learning Technologies|Tags: , , , |0 Comments

The Omniplex phenomenon

Omniplex, the e-learning solutions provider which distributes corporate e-learning products in Europe and the Americas, has announced growth – in revenue terms - from July 2010 to the end of June 2011 of some 38 per cent compared with the previous year’s turnover. That year’s turnover (in 2009/10) had represented a rise of [...]

LMS gamekeeper turns poacher

News has emerged from the e-learning solutions provider and distributor, Omniplex, that Blatant Media Corporation, whose products Omniplex distributes, has appointed Richard Nantel, the former CEO of Brandon Hall Group, to be its Vice President, Enterprise Learning Solutions. Nantel is now responsible for the growth and development of enterprise client opportunities and strategic partnerships for [...]

A jewel in the Omniplex crown

The provider of e-learning and related tools and services, Omniplex, has announced that it has provided a learning management system (LMS), rapid e-learning authoring tools and training in how to use all these products to Aurum Holdings Ltd, the UK’s largest prestige and luxury jewellers. Aurum includes the Watches of Switzerland, Mappin & Webb and [...]

By | November 29th, 2011|Categories: Business, Learning Technologies|Tags: , , , |0 Comments