Two – no doubt of many – recent examples of the business world helping young people to develop valuable life skills include: Ben Turner, National Sales Manager for the Institute of Sales & Marketing Management (ISMM), is helping unemployed young people in Bedfordshire improve their chances of getting jobs in sales and marketing. Ben [...]
Today, I received an email which said: ‘Dear Mr Little, Join Europe's largest HR and development professional body and receive a £20 Marks & Spencer voucher with our thanks. Simply download and return the Affiliate membership form to us by 26 February 2010… Kind regards, Christine Williams, Chartered FCIPD, Membership Manager. P.S. Know a colleague [...]
Some 35% UK organisations believe that the impact of social media is now just as, or more important than traditional media, according to a study carried out by PR consultancy, Portfolio Communications. Despite this, around 90% of organisations are not allocating a budget to a dedicated social media programme - though 31% say they plan to [...]
Joe Pélissier, of Pod Communications, www.podcommunications.co.uk, makes a good point when he writes that, while reading an article on fly-fishing: ‘I was struck between the connection between serious, passionate anglers and committed marketers. It’s to do with bait and mindset. ’For every type of creature there’s a bait. You just have to work out what [...]
According to the marketing guru Philip Kotler – the Professor of International Marketing at the Kellogg School of Management at Northwestern University in the USA and, in 2008, was named as the ‘sixth most influential person on business thinking’ by the Wall Street Journal – marketing is based on four ‘P’s: product; price; place, and [...]
The internet has ten times the influence of traditional print media on the average consumer, according to a recent study of 5,000 people by the global PR agency Fleishman-Hillard. According to the survey, the internet has double the influence of television, which ranked second, ahead of newspapers and magazines. Fleishman-Hillard’s study went on to [...]
Not long ago, the well known freelance journalist and contributor to The Guardian, Mail on Sunday and Daily Telegraph, Guy Clapperton, hit upon what seemed a great idea in these web 2.0-enabled times. He decided to interview HR representatives of ‘high quality companies’ (including Microsoft’s director of HR in the UK) and turn these interviews [...]
Recently, a client asked me ‘in your experience, for how long do press releases float around the papers and websites?’ Comment: The short answer is that, usually, a story does the rounds on news wires and news sites for about a fortnight. After that, of course, it becomes part of those sites - so [...]
The Cabinet War Rooms, the scene of some of the most influential decisions of World War II, became the venue for a further important decision on 22nd November, when key HR and training professionals from the UK’s top organisations, toured the Cabinet War Rooms and received a briefing on the first six weeks of the [...]
