There is growing evidence that the digital learning and assessment specialist eCom Scotland is solving an issue which is as old as eLearning itself: getting learners to enthuse about – and use – eLearning materials. Thanks to guidance from eCom, its clients are reporting that their employees’ take-up, and on-going access, of the eLearning [...]
In these challenging economic times, keeping your existing customers is a sure strategy to ride the waves of instability. That’s easier said than done - but here are eight key principles to follow. Dissatisfaction is the first step to losing business Ensure that any client dissatisfaction is detected and dealt with as soon as [...]
Traditionally, marketing has focused on ‘building brand’. Now that, in the USA at least, chief marketing officers (CMOs) are becoming chief customer officers (CCOs), it seems to be time to re-focus ‘marketing’ on building and fostering customer relationships. The old view of marketing involved supplying the mass market, addressing it via mass media and [...]
A recent survey of 760 business owners – conducted by DIY website builder WebEden.co.uk - has found that UK start-up businesses are now carrying out tasks themselves rather than outsourcing these to a professional. When asked for the main reason they chose the DIY option, over 50% of respondents answered that the key factor was [...]
On 1st July 2011 the UK Bribery Act comes into effect – creating a new raft of criminal offences. Under the new act, corporate failure to prevent bribery on the part of any employee - including third party agents - will be punishable by significant fines and, potentially, jail sentences for directors and others. [...]
Two – no doubt of many – recent examples of the business world helping young people to develop valuable life skills include: Ben Turner, National Sales Manager for the Institute of Sales & Marketing Management (ISMM), is helping unemployed young people in Bedfordshire improve their chances of getting jobs in sales and marketing. Ben [...]
Joe Pélissier, of Pod Communications, www.podcommunications.co.uk, makes a good point when he writes that, while reading an article on fly-fishing: ‘I was struck between the connection between serious, passionate anglers and committed marketers. It’s to do with bait and mindset. ’For every type of creature there’s a bait. You just have to work out what [...]
According to the marketing guru Philip Kotler – the Professor of International Marketing at the Kellogg School of Management at Northwestern University in the USA and, in 2008, was named as the ‘sixth most influential person on business thinking’ by the Wall Street Journal – marketing is based on four ‘P’s: product; price; place, and [...]
