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Explosive Learning Solutions returns to the exhibition trail in London

Cath Convery, of Explosive Learning Solutions. The learning and development consultancy, Explosive Learning Solutions (ELS), will be on view at two key security-related events in London in the coming months, as well as at the Learning Technologies event.   ELS will be exhibiting at the UK Security Expo, being held at London’s Olympia [...]

Keeping – and Gaining – Customers

In these challenging economic times, keeping your existing customers is a sure strategy to ride the waves of instability. That’s easier said than done - but here are eight key principles to follow.   Dissatisfaction is the first step to losing business Ensure that any client dissatisfaction is detected and dealt with as soon as [...]

By | May 4th, 2017|Categories: Business, Public Relations, Marketing and Sales|Tags: , , , , |0 Comments

Financial Times Business School enlists Bob Little’s help

Bob Little has been asked to help promote the findings of the latest ‘Corporate Learning Pulse’ survey of senior leaders around the world. This year’s survey is about to take place and its findings are due to be published in the summer.   The survey is being carried out by the Financial Times | IE [...]

A definitive guide to e-learning press releases

There are some books – including e-books – on subjects relating to e-learning and online learning technologies that I would hesitate to mention in this blog, for reasons varying between humility and disinterest.   The recently published e-book on writing e-learning press releases, however, is one which is close both to my heart and to [...]

Building brand and customer relationships in e-learning and online training

Traditionally, marketing has focused on ‘building brand’. Now that, in the USA at least, chief marketing officers (CMOs) are becoming chief customer officers (CCOs), it seems to be time to re-focus ‘marketing’ on building and fostering customer relationships.   The old view of marketing involved supplying the mass market, addressing it via mass media and [...]

International award for Bob Little Press & PR

The US Institute for Advancement of Trade & Commerce (USIATC) has named Bob Little Press & PR as a winner of a 2014 United Kingdom Excellence Award for ‘Excellence in Commerce’.   Each year the USIATC – which researches, evaluates and recognises companies across a wide spectrum of industries that meet its stringent standards of [...]

By | August 13th, 2014|Categories: Business, Public Relations, Marketing and Sales|Tags: , , , |2 Comments

International Award for Bob Little Press & PR

  Finally – after more than 20 years of not trying to win any awards by the simple, and up-to-now successful, strategy of not submitting entries – the niche business-to-business public relations consultancy, Bob Little Press & PR, has won an international award.   The consultancy has just been awarded the 2013 United Kingdom Excellence [...]

Private Eye notices Silver Fox

  The beady gaze of the celebrated satirical magazine, Private Eye noticed Silver Fox’s Margaret Thatcher-press release. Over the years, Private Eye has taken a great deal of interest in Margaret Thatcher and produced a ‘souvenir’ issue (Private Eye number 1338) to mark her death.   In the next edition (number 1339, dated 3rd to [...]

Young, gifted and Brummie

One of the delights of a public relations consultant’s existence is receiving enquiries from journalists who’re looking for help with their stories. One that has just arrived, from ‘Birmingham Living’ said: I'm looking for candidates for our Young, Gifted and Brummie section - young professionals under 30 who have made a great difference to their [...]

By | October 10th, 2012|Categories: Miscellaneous, Public Relations, Marketing and Sales|Tags: |0 Comments

Milk of amnesia

Recently, I received a request from a journalist (on ‘Woman & Home’ magazine) who was asking to interview a ‘psychologist with expertise in building memory’. I used to know just the man – but I’m afraid I’ve forgotten his name.

By | August 15th, 2012|Categories: Public Relations, Marketing and Sales|Tags: , , , |0 Comments