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A definitive guide to e-learning press releases

There are some books – including e-books – on subjects relating to e-learning and online learning technologies that I would hesitate to mention in this blog, for reasons varying between humility and disinterest.   The recently published e-book on writing e-learning press releases, however, is one which is close both to my heart and to [...]

International Award for Bob Little Press & PR

  Finally – after more than 20 years of not trying to win any awards by the simple, and up-to-now successful, strategy of not submitting entries – the niche business-to-business public relations consultancy, Bob Little Press & PR, has won an international award.   The consultancy has just been awarded the 2013 United Kingdom Excellence [...]

Private Eye notices Silver Fox

  The beady gaze of the celebrated satirical magazine, Private Eye noticed Silver Fox’s Margaret Thatcher-press release. Over the years, Private Eye has taken a great deal of interest in Margaret Thatcher and produced a ‘souvenir’ issue (Private Eye number 1338) to mark her death.   In the next edition (number 1339, dated 3rd to [...]

Young, gifted and Brummie

One of the delights of a public relations consultant’s existence is receiving enquiries from journalists who’re looking for help with their stories. One that has just arrived, from ‘Birmingham Living’ said: I'm looking for candidates for our Young, Gifted and Brummie section - young professionals under 30 who have made a great difference to their [...]

By | October 10th, 2012|Categories: Miscellaneous, Public Relations, Marketing and Sales|Tags: |0 Comments

Damned if you do, damned if you don’t

Amid the fallout from the Illinois Batman killings, evidence that the accused did not use Facebook has sparked a debate over whether - with social media use becoming almost omnipresent among younger users - not having any form of online profile is inherently suspicious. It now seems to be a case of ‘damned if you [...]

Huzzah for PR professionals!

Apparently, PR professionals make excellent CEOs. Rosanna M. Fiske, the chair and CEO of the Public Relations Society of America (PRSA) has leaped into a debate about whether being a PRO is a one-dimensional position that limits what one may be capable of doing in the business world. In a recent article, Ms Fiske commented: [...]

By | January 10th, 2012|Categories: Business, Public Relations, Marketing and Sales|Tags: , |0 Comments

Reputation, reputation, reputation: the key to PR agency success

When members of Linkedin were asked recently: ‘When you’re going to employ a PR agency, what is the most important factor in making that purchasing decision?’ the PR agency’s reputation emerged as, by far and away, the most popular key factor – attracting 50 per cent of the votes cast.   While no one chose [...]

By | June 10th, 2011|Categories: Public Relations, Marketing and Sales|Tags: , , , |1 Comment

PR embarrassment

Oh dear! Poor James Warnette and Phil Corfan of Octopus Communications have had to do something that those of us in the PR world hate having to do: send out a correction to a press release. Their statement reads:   ‘In the news release, "Alexander Mann Solutions Founder Named 2010 HRO Superstar" issued on 12 [...]

By | January 14th, 2010|Categories: Public Relations, Marketing and Sales|Tags: , |0 Comments

Social media scandal

Some 35% UK organisations believe that the impact of social media is now just as, or more important than traditional media, according to a study carried out by PR consultancy, Portfolio Communications. Despite this, around 90% of organisations are not allocating a budget to a dedicated social media programme - though 31% say they plan to [...]

By | October 19th, 2009|Categories: Business, Lifestyle, Public Relations, Marketing and Sales|Tags: , |0 Comments

Client query

Recently, a client asked me ‘in your experience, for how long do press releases float around the papers and websites?’   Comment: The short answer is that, usually, a story does the rounds on news wires and news sites for about a fortnight. After that, of course, it becomes part of those sites - so [...]

By | May 7th, 2008|Categories: Public Relations, Marketing and Sales|Tags: , |0 Comments