There are some books – including e-books – on subjects relating to e-learning and online learning technologies that I would hesitate to mention in this blog, for reasons varying between humility and disinterest. The recently published e-book on writing e-learning press releases, however, is one which is close both to my heart and to [...]
Finally – after more than 20 years of not trying to win any awards by the simple, and up-to-now successful, strategy of not submitting entries – the niche business-to-business public relations consultancy, Bob Little Press & PR, has won an international award. The consultancy has just been awarded the 2013 United Kingdom Excellence [...]
The beady gaze of the celebrated satirical magazine, Private Eye noticed Silver Fox’s Margaret Thatcher-press release. Over the years, Private Eye has taken a great deal of interest in Margaret Thatcher and produced a ‘souvenir’ issue (Private Eye number 1338) to mark her death. In the next edition (number 1339, dated 3rd to [...]
One of the delights of a public relations consultant’s existence is receiving enquiries from journalists who’re looking for help with their stories. One that has just arrived, from ‘Birmingham Living’ said: I'm looking for candidates for our Young, Gifted and Brummie section - young professionals under 30 who have made a great difference to their [...]
Amid the fallout from the Illinois Batman killings, evidence that the accused did not use Facebook has sparked a debate over whether - with social media use becoming almost omnipresent among younger users - not having any form of online profile is inherently suspicious. It now seems to be a case of ‘damned if you [...]
Apparently, PR professionals make excellent CEOs. Rosanna M. Fiske, the chair and CEO of the Public Relations Society of America (PRSA) has leaped into a debate about whether being a PRO is a one-dimensional position that limits what one may be capable of doing in the business world. In a recent article, Ms Fiske commented: [...]
When members of Linkedin were asked recently: ‘When you’re going to employ a PR agency, what is the most important factor in making that purchasing decision?’ the PR agency’s reputation emerged as, by far and away, the most popular key factor – attracting 50 per cent of the votes cast. While no one chose [...]
Some 35% UK organisations believe that the impact of social media is now just as, or more important than traditional media, according to a study carried out by PR consultancy, Portfolio Communications. Despite this, around 90% of organisations are not allocating a budget to a dedicated social media programme - though 31% say they plan to [...]
Recently, a client asked me ‘in your experience, for how long do press releases float around the papers and websites?’ Comment: The short answer is that, usually, a story does the rounds on news wires and news sites for about a fortnight. After that, of course, it becomes part of those sites - so [...]
The Cabinet War Rooms, the scene of some of the most influential decisions of World War II, became the venue for a further important decision on 22nd November, when key HR and training professionals from the UK’s top organisations, toured the Cabinet War Rooms and received a briefing on the first six weeks of the [...]
