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Milk of amnesia

Recently, I received a request from a journalist (on ‘Woman & Home’ magazine) who was asking to interview a ‘psychologist with expertise in building memory’. I used to know just the man – but I’m afraid I’ve forgotten his name.

By | August 15th, 2012|Categories: Public Relations, Marketing and Sales|Tags: , , , |0 Comments

Damned if you do, damned if you don’t

Amid the fallout from the Illinois Batman killings, evidence that the accused did not use Facebook has sparked a debate over whether - with social media use becoming almost omnipresent among younger users - not having any form of online profile is inherently suspicious. It now seems to be a case of ‘damned if you [...]

Sunday Times and Daily Telegraph feature Waste King

Waste King, the specialist collections, clearance and recycling company – and, it must be said, a client of Bob Little Press & PR - followed up being mentioned in The Sunday Times’ Appointments section on 15th July with being featured in the Business section of the Daily Telegraph on 16th July.   The [...]

Huzzah for PR professionals!

Apparently, PR professionals make excellent CEOs. Rosanna M. Fiske, the chair and CEO of the Public Relations Society of America (PRSA) has leaped into a debate about whether being a PRO is a one-dimensional position that limits what one may be capable of doing in the business world. In a recent article, Ms Fiske commented: [...]

By | January 10th, 2012|Categories: Business, Public Relations, Marketing and Sales|Tags: , |0 Comments

British small businesses opt for DIY

A recent survey of 760 business owners – conducted by DIY website builder WebEden.co.uk - has found that UK start-up businesses are now carrying out tasks themselves rather than outsourcing these to a professional. When asked for the main reason they chose the DIY option, over 50% of respondents answered that the key factor was [...]

By | August 18th, 2011|Categories: Business, Public Relations, Marketing and Sales|Tags: , , , , , |0 Comments

Eight biographical words to avoid

Writing a blog on BNET, the CBS Interactive business network, (http://www.bnet.com/blog/small-biz-advice/8-words-that-should-never-appear-in-your-twitter-bio/1752#ixzz1Qm50ze6D), Jeff Hayden revealed that, after some extensive research into Twitter users’ biographies, he dislikes the following – over-used – words: ‘Passionate’ You can have one passion. Four ‘passions’ are interests. And can anyone truly be passionate about ‘delivering lasting customer value’, ‘teaching small businesses [...]

By | August 10th, 2011|Categories: Business, Miscellaneous, Public Relations, Marketing and Sales|Tags: , , |0 Comments

ISMM encourages compliance training relating to the new Bribery Act

On 1st July 2011 the UK Bribery Act comes into effect – creating a new raft of criminal offences. Under the new act, corporate failure to prevent bribery on the part of any employee - including third party agents - will be punishable by significant fines and, potentially, jail sentences for directors and others.   [...]

By | June 20th, 2011|Categories: Business, Public Relations, Marketing and Sales|Tags: , , , |0 Comments

Reputation, reputation, reputation: the key to PR agency success

When members of Linkedin were asked recently: ‘When you’re going to employ a PR agency, what is the most important factor in making that purchasing decision?’ the PR agency’s reputation emerged as, by far and away, the most popular key factor – attracting 50 per cent of the votes cast.   While no one chose [...]

By | June 10th, 2011|Categories: Public Relations, Marketing and Sales|Tags: , , , |1 Comment

Helping young people to develop business skills

Two – no doubt of many – recent examples of the business world helping young people to develop valuable life skills include:   Ben Turner, National Sales Manager for the Institute of Sales & Marketing Management (ISMM), is helping unemployed young people in Bedfordshire improve their chances of getting jobs in sales and marketing. Ben [...]

CIPD plumbs the depths

Today, I received an email which said: ‘Dear Mr Little, Join Europe's largest HR and development professional body and receive a £20 Marks & Spencer voucher with our thanks. Simply download and return the Affiliate membership form to us by 26 February 2010… Kind regards, Christine Williams, Chartered FCIPD, Membership Manager. P.S. Know a colleague [...]

By | January 26th, 2010|Categories: Business, Public Relations, Marketing and Sales|Tags: , |0 Comments