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Social media scandal

Some 35% UK organisations believe that the impact of social media is now just as, or more important than traditional media, according to a study carried out by PR consultancy, Portfolio Communications. Despite this, around 90% of organisations are not allocating a budget to a dedicated social media programme - though 31% say they plan to [...]

By | October 19th, 2009|Categories: Business, Lifestyle, Public Relations, Marketing and Sales|Tags: , |0 Comments

Exclusive club for e-learning

Whether or not the UK is coming out of recession, it seems that employee training is still ripe for budget cuts. Recent research, commissioned by the e-learning and content provider, IMC (UK) Learning Ltd, shows:   42% of UK organisations cite the indirect cost of training, such as time off work to attend courses, as [...]

By | October 16th, 2009|Categories: Learning Technologies|Tags: , , |0 Comments

Learning providers are shown where the money is

During the current recession, three in ten adults who are working or looking for work have paid to learn new skills in their own time to help them get new jobs or keep their current one.   This is revealed in a new poll by elemense, the recruitment processing outsourcing company. The survey also found [...]

By | October 7th, 2009|Categories: Business, Learning Technologies|Tags: , , , , |0 Comments

Telling it like it should be

Cutting back too far on staffing during the recession could leave businesses lagging behind when the upturn arrives, believes Andrew Hardaker, managing director of recruitment specialists, ATA Selection. He says that many businesses are looking at ways of saving money – and, with employees often being the most expensive overhead, staff cutbacks seem inevitable. His [...]

By | October 6th, 2009|Categories: Business|Tags: , , , , |0 Comments

The Oxford Union debates e-learning

That august debating institution The Oxford Union – no less - focused its attention on the world of e-learning on 30th September when it debated the motion that ‘this house believes that the e-learning of today is essential for the important skills of tomorrow’.   The motion was lost, after learning experts from industry and [...]

By | October 2nd, 2009|Categories: Learning Technologies|Tags: , |0 Comments

Staffordshire University in open courseware pilot

Staffordshire University is taking part in a pilot study to explore the issues and benefits involved in making its ‘stock’ of learning content freely available. Professor Mark Stiles, the University’s Head of Learning Development and Innovation, and a member of the board of directors of the IMS Global Learning Consortium, explained: “We want to share [...]

By | September 21st, 2009|Categories: Learning Technologies|Tags: , , , |0 Comments

Entrepreneurs’ corporate cages

Headhunters are often asked to find ‘entrepreneurial’ managers, but do company’s recruiters really know what they’re asking for? And, if so, how do they exploit their talents and encourage them to stay?   The international search firm, Cripps Sears, has recently teamed up with Kingston University’s Entrepreneurship Centre to examine these - and related - [...]

By | September 2nd, 2009|Categories: Business|Tags: , , , , |0 Comments

The religion of sport

Among the key indicators of an economic downturn is that people become more obsessed than ever with sport. The Depression Years in the late 1920s and into the 1930s saw baseball’s popularity soar in America, as did cricket’s within the British Empire – while boxing grew a worldwide following, along with other sports.   While [...]

By | August 28th, 2009|Categories: Philosophy and Religion, Sport and Leisure|Tags: , |0 Comments

Training budgets: a curious paradox

The Training Press Releases news site – among others – has reported research by Learning and Skills (L&S), the new exhibition being co-located with Learning Technologies in January 2010, which has found that businesses are responding to the changing economy by continuing to invest in skills that will be needed in the future. Donald H [...]

By | August 1st, 2009|Categories: Business, Learning Technologies|Tags: , , , |0 Comments

The ghost of JR Hartley – and its marketing message

Joe Pélissier, of Pod Communications,, makes a good point when he writes that, while reading an article on fly-fishing: ‘I was struck between the connection between serious, passionate anglers and committed marketers. It’s to do with bait and mindset. ’For every type of creature there’s a bait. You just have to work out what [...]

By | August 1st, 2009|Categories: Public Relations, Marketing and Sales|Tags: |0 Comments