One of the delights of a public relations consultant’s existence is receiving enquiries from journalists who’re looking for help with their stories. One that has just arrived, from ‘Birmingham Living’ said: I’m looking for candidates for our Young, Gifted and Brummie section – young professionals under 30 who have made a great difference to their community and achieved great things with their life.’

I wonder why it might be difficult to find people who match all three of these criteria?