Gamification Nation, a leading business gamification design consultancy, has recently won a contract from a globally known sports clothing and equipment provider. Under the contract, Gamification Nation will help this company to boost its gamification strategy for its learning and development departments.


The announcement, from the sports clothing and equipment provider – that it had selected Gamification Nation as its partner for its learner-focused gamification strategy – coincided with the kick-off of a pan-European collaboration to develop an innovation brokering solution for small and medium sized enterprises (SMEs) with dynamic new gamification techniques.


This solution uses growth-hacking and gamification techniques to support start-ups and its mentors. The project is supported by Zadra Nova (Croatia), the Metropolitan City of Milan (Italy), Bicero (Slovenia), SPI (Portugal), The Hive (FVB – Italy), Grad Zadar (Croatia), and NDA (Bulgaria).


Meanwhile, Gamfication Nation’s founder and Chief Game Changer, An Coppens, was honoured as one of the “Most influential HR Tech Leaders” recently at the World HRD Congress, held in Mumbai, India. She also addressed the conference on the topic “What’s next in gamification for HR?”


An Coppens, of Gamification Nation.


An, who is the author of books such as ‘Leading the Boss in the Mirror’, ‘Attracting IT Graduates to your Business’, and ‘Gamification in Business’, received the HR Visionary Award at the event.  An’s writing, along with the solutions she develops are all designed to encourage winning behaviours and improve results in various areas – from sales and recruitment to learning and productivity.


Moreover, the blog that An writes three times a week has been shortlisted for the second consecutive year among the finalists of the UK National Blog Awards.


Gamification Nation was founded in July 2012 and officially started trading as ‘Gamification Nation Ltd’ in June 2013. From the beginning, the team has worked with clients of a high calibre – from public service organisations across Europe and the Middle East, to corporate clients of all sizes in the UK. To date, the company has created gamification designs from learning platforms for schools to sales gamification, recruitment and productivity solutions. It produces exceptional solutions that enhance development and contribute to business growth.


Gamification Nation regularly partners with platform providers including Funifier, Games for Business, Curatr, Itystudio and Playlyfe to deliver the best possible solutions for clients.


Since the beginning of 2015, An Coppens has been listed in the top ten of the Gamification Guru leaderboard worldwide and she was also shortlisted for Gamification Guru Of The Year in 2015.