The e-learning industry has only been with us for about 20 years (before that, it was the computer-based training world, which was an offshoot of the IT sector). Perhaps because it’s such a young industry – certainly compared with, say, most of the City of London livery companies such as the Mercers, Goldsmiths and Vintners which have been around for many hundreds of years – e-learning has been accused of having less culture than a pot of yoghurt.


Now, at last, social media has taken a hand at establishing a segment of ‘culture with a capital ‘C’’ as far as e-learning is concerned. This month, LinkedIn – which is fast overtaking rivals Naymz and Plaxo as the de facto social media platform of choice for those in business – has instituted an ‘E-learning Gurus’ group. Membership of the group is restricted to ‘professional e-learning specialists and expert consultants’.


So far, the group has only admitted18 people from around the world with the ‘right’ credentials to be classified as ‘e-learning gurus’.


They include Bill Brandon, the Managing Editor of the eLearning Guild’s ‘Learning Solutions’ e-magazine. They also – now – include Bob Little, whose fame in the e-learning world would appear to extend even further than this blog.