It’s been revealed that ‘evolution’ ( – a global distribution system (GDS) and internet distribution system (IDS) hotel reservation platform created by Great Hotels of the World (GHOTW)  (, one of the world’s largest hotel representation companies – is using Logi Info, from web-based business intelligence (BI) specialist, LogiXML, to maintain its market-leading position. Although the evolution system has proved a popular and productive product, those responsible for continuing to develop it were aware that it could be improved – and so Logi Info is now helping to produce key business indicator reports for evolution users.


Philippe Dewulf, GHOTW’s commercial operations director explained: “evolution provides its clients with standard reports, grouped in department areas – general management, sales director reporting, revenue manager reporting, front desk reporting, and so on. With Logi Info, we can now do much more – and we have plans to use LogiXML to do even more over the next eight months or so.”


“In our application, the system employed to produce reports was quite basic,” explained Joakim Persson, chief technical officer (CTO) for evolution. “However, since our business is selling software-as-a-service, we realised that we needed to improve the service we offered our customers – including making the reports more ‘in depth’. We looked again at Logi Info and found that it can provide extremely useful analysis. It filled the gaps in the reporting system that we needed to fill. It has an attractive and intuitive interface – and LogiXML was happy to provide it to us to use under a ‘white label’.


“From a development point of view, we’ve found that LogiXML makes it easy for us to compile and deploy the reports that our customers need,” said Persson. “With the LogiXML-powered evolution system, it’s a simple process for inexperienced users – without going through time-consuming training – to drill down through several layers of reports to get the system to tell them what they need to know. Moreover, advanced users can download the data in, for example, Excel, for further analysis.”

Earlier this year, LogiXML was positioned for the second time in the Gartner Magic Quadrant for Business Intelligence Platforms, where its products ranked among the highest for ease of use, overall product functionality, support, product quality, performance, and customer experience.


Comment:  Not many organisations are happy to confess that their product is enhanced by another product, made available under a ‘white label’ or original equipment manufacturer (OEM) agreement. GHOTW deserves some praise for its openness in revealing this – but it also deserves praise for its decision to continuing to invest in, and improve, an already market-leading product in order to provide a higher quality and quantity of information to those using the evolution system.