Products from the UK-based labelling solutions manufacturer, Silver Fox, will be on show at the Middle East Electricity exhibition, taking place at the Dubai International Exhibition Centre, from 11th to 13th February.


Arabian Falcon, which distributes the company’s products in the UAE, will be showcasing – at stand 2C50 – Silver Fox’s wide range of solutions for the fast and efficient identification of cables, wires, optical fibres, panels and equipment which are used in the energy, electrical, instrumentation, power, rail, data and telecommunications sectors worldwide.


Nick Michaelson, CEO of Silver Fox, who will be at the Arabian Falcon stand in Dubai, commented: “The market for our products in the UAE has been growing steadily for some years. So it’s important for us to be represented at Middle East Electricity, which is the largest event for energy industry professionals in the region.”

Nick Michaelson, of Silver Fox.


Drawing visitors from over 100 countries worldwide, Middle East Electricity contains some 1,250 exhibitors, from 54 countries, and includes 22 government-sponsored country groups and national pavilions.


The conference accompanying the exhibition concentrates, on the first day, on Green Energy. On the two subsequent days, there is a conference on solar energy, followed by a one day workshop on the topic.


Nico Frame, Silver Fox’s Marketing Manager, commented: “The growing popularity of renewable – or ‘green’ – energy has seen many solar photovoltaic (PV) cells, or panels, appearing in recent years. Using this ‘clean energy’ means that users reduce their carbon emissions by up to one tonne a year.

Silver Fox's Nico Frame.


“The solar PV cells, which convert solar radiation into direct current electricity, all need to be appropriately and durably labelled – for the benefit of installation engineers and users alike. Providing these solar power labels – especially solar power warning labels has become one of our specialisms.”


“Silver Fox has been at the forefront of the development of innovative durable and time-saving labelling solutions for over 30 years – so it was a natural move for us to develop solar power labels,” explained Nick Michaelson.


“Of course, our customers are increasingly cost-conscious and, importantly, using our labels can save them significant amounts of time,” Nick continued. “Our goals are to make labelling simple, fast and effective while offering exceptional levels of customer service and continue to offer industry leading innovation – or, put simply, working to turn Time into Profit.


“This is what we, and our Middle East distributors, Arabian Falcon, will be showcasing in Dubai in February.”


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